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Agenda item
Seafront Cycle Hire and Deckchairs – Service Review
- Meeting of Charity Committee, Monday, 25th June, 2018 6.00 pm (Item 37.)
- View the background to item 37.
Minutes:
The Marketing and Major Projects Manager presented the report of the Assistant Director for Regeneration and Culture on the options for 2018 cycle hire and deck chair provision based at Pelham beach on behalf of the Foreshore Trust for the benefit and enjoyment of her majesty’s citizens.
Three proposals for deckchair provision and cycle hire were presented:
a) The resort Service proposal is a continuation of the peak time only operation applied in 2017, with the inclusion of deckchair provision and additional staffing to enable effective implementation of the service.
The projected income is £2,800. Therefore a projected £3,832 subsidy is
proposed from Foreshore Trust should expected income be achieved.
However we recommend up to £5,000 be budgeted for in case of bad
weather affecting income levels.
b) The Active Hastings Model is a new proposal, whereby Active Hastings staff operate the service for the peak summer period, including deckchair provision. In addition they plan development of the service in line with their objectives, geared around engagement with their key target audience and enhancing the existing Leisure and Play offer of the seafront.
The forecasted income is £4,000. Therefore a projected £4,910 subsidy is proposed from Foreshore Trust should expected income be achieved.
However we recommend up to £7,000 be budgeted for in case bad
weather affects income levels.
c) Alternatively, the Foreshore Trust agrees to proceed without cycle hire and deckchair provision for 2018 as a zero cost option.
Councillor Batsford queried the profitability of other bike hire services.The Marketing and Major Projects Manager explained that other cycle hire services included cycle repairs.
The Coastal Users Group had been consulted and were in support of the service.
The Protector sought clarification on costings if there was no income. The Assistant Director Regeneration and Culture, Economic Development Manager, confirmed £7,000 had been budgeted for in case bad weather effects income. Costs had been based on no income (eg raining every day) and pure staffing.
Councillor Rogersproposed approval of the recommendations to the report for the enhanced Active Hastings model, which wasseconded byCouncillor Batsford.
RESOLVED(unanimously)that:
1. That the Foreshore Trust agrees to the allocation of funding for service provision for 2018 as outlined in the appended proposed business models document; through an enhanced Active Hastings model at a projected cost of up to £7,000.
2. That a further report is brought to Charity Committee after the season to review services provision to date and outline future operational options for 2019.
Thereason for this decisionwas:
There is continuing demand for both cycle and deckchair hire during peak season, but little demand for this service outside of those times other than ad-hoc group bookings.
Experience gained from previous year’s operation has shown that in order to continue to provide cycle hire benefiting users of the foreshore, a level of subsidy will be required as minimum staffing costs exceed income.
The options presented include a continuation of the previous level of service, or an enhanced service from the Active Hastings team, which aims to develop the cycle hire service in line with their community objectives, geared around engagement with their key target audience and enhancing the existing Leisure and Play offer of the seafront.
Supporting documents:
- Seafront Cycle Hire and Deckchairs – Service Review, item 37. PDF 123 KB
- Appendix 1: Seaside Cycle Hire - 2018 Business Models, item 37. PDF 70 KB
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